For Health Management Systems (HMS), I was asked to design hero graphics that would replace outdated content on several of the organizations web properties. The goal was to refresh the look and feel of existing landing pages while maintaining the integrity of the brand. The first thing I wanted to do was to change was to incorporate a much broader range of people.
Previously, only doctors and medical personnel were depicted on HMS’s landing pages. The reality is that the company’s products benefit numerous people and not just doctors. By building a simple grid, I was able to customize arrangements of different people, depending on the specific product being advertised. Each grid makes use of the bright, welcoming colors from the company’s corporate color palette.
- Medium: Web Graphics
- Year: 2013
- Skills: Adobe Photoshop, Adobe Illustrator