The purpose of the “Reimagine” project was to help reinvigorate the corporate culture of one of Fortune’s fastest growing healthcare companies. The video centered around happiness and success and highlighted the kind of people who depend on the healthcare system. Video clips that generated an emotional response or were exciting in some way, were arranged sequentially from morning to night. Bold text that utilized the “reimagine” theme was composited using motion tracking and rotoscoping techniques. These dynamic text components, paired with powerful visuals and a driving audio track, resulted in high praise from the client.
- Medium: Video
- Year: 2013
- Skills: Adobe After Effects, Adobe Premiere Pro