Jaguar Land Rover Tech
At Jaguar Land Rover’s research and development facility in Portland, Oregon, I work closely with usability experts, visual designers, software developers and other disciplines for creating rich, interactive experiences for luxury vehicle owners. Our 200 person team’s process of research, defining requirements, design and rapid prototyping helps us to build cutting edge experiences in a very competitive industry. At each stage of this process, we use a variety of tools from whiteboards to cross-platform application frameworks such as Qt. Our greatest and most valuable assets however are the test participants we have the opportunity of observing. By carefully examining their experiences with our products we can ensure we’re solving problems for them, not us.
There are many challenges that come with trying to solve these types of problems for our customers. Deadlines are based on the manufacturing of vehicles and need to be met. Software must be performant and capable of running on small, embedded devices. International safety standards and guidelines must be adhered to. Products must be delivered in over 30 languages, fit unique screen sizes and be optimized for color-blindness, different lighting scenarios and driver handedness (left-hand and right-hand drive). On top of all this, these products must feel they’re an integral part of the fabric that makes up Jaguar and Land Rover’s DNA. As a designer, this has been the most challenging company I’ve worked for, but also the most rewarding.
These projects focus on future experiences for Jaguar and Land Rover vehicles. Due to the proprietary and confidential nature of these, only publicly available images can be shared.
- Medium: Software
- Year: 2014-2017
- Skills: User Experience, Interaction Design, Information Design, User Research