When Health Management Systems (HMS) requested an imaginative, inspirational animation for a special event I was eager to get started. In today’s fast-paced corporate culture, many of us are aware of how easy it can be to fall into a rut. Day-to-day tasks sometimes become so routine that we fail to question if there’s a better way of achieving the same objectives. In order to shake things up, I helped create a message that aimed to inspire employees at becoming more brave and to step outside of their comfort zones. Innovation simply does not occur unless we are bold enough to re-imagine what is possible.
Using plugins from Video Copilot and Red Giant, I created an animation that focused on brilliant HDR light streaks that swept around an inspiring quote from the cofounder of Linkedin, Reid Hoffman. Tightly controlled camera moves were orchestrated through Sure Target 2.0, and the visuals were complemented by music from Bassnectar. The video was followed by a series of presentations I designed that were delivered by executives of the company. Each presentations encompassed the idea of innovation and subtle visual elements tied the design back to the animation.
- Medium: Video
- Year: 2014
- Skills: Adobe After Effects, Trapcode Particular (Plugin), Sure Target 2.0 (Plugin), Adobe Premiere